It’s hard to find someone who isn’t using social media in some way, or at the very least isn’t aware of its existence. Companies are becoming wise to this and are starting to utilize social media tools to build their brand, or bring in new customers. If your company does not use any form of social media, it may be time to look into getting your business out there.

Social media, once called a fad, has become the norm and is going to be with us for some time. A large number of companies already have an online presence, and are taking advantage of the benefits that social media can bring. Here are a number of things you can do to get your social media adventures underway.

Be Clear on Social Media It’s important that before you start looking into the different forms of social media that are out there, you are clear on what social media is, and what it isn’t. Social media is a way to meet people, and share content and ideas with them. For companies it’s a form of non-traditional marketing - think of it as soft marketing - it’s not meant to be the place where you flog your products, rather a place to develop interest in your company, so people will want to do business with you. By using social media you can show people who your company is, and connect with them on a more personal level. If you are clear on what social media is from the beginning, there’s a higher chance that you’ll be successful when you develop your online presence.

Before You Launch Into Social Media There are a number of things that your company needs to have either already done, or considered, before you jump in:

• Have a website: It’s a good idea to have a solid website with information about your company, contact information, products and services. Most potential customers will look at your website after looking searching for you online, and before they choose to do business with you, so your website needs to provide the relevant information they are looking for. If you don’t have a website, or feel yours is lacking, it’s easier than ever to get a professional looking site. With a quick search you will be able to find some competent designers.
• Get educated: It will be beneficial to educate yourself on current trends regarding social media. This can be done by simply going to social media websites, taking the free introduction tours and reading blogs related to the sites. Beyond that you should also research your competitors’ websites and Internet presence. Observe what content they have online, and more importantly: what they don’t have. It will also help to connect with and observe industry experts, see what they post online, and note the style and tone they use. This will help provide you with a sound knowledge base from which you can then create a more effective online presence.
• Set goals: As with any step in business, you should have a plan with realistic goals. Aim for results that are achievable for your company. If you’re a small, local IT company that focuses on providing support for banks, don’t expect to have the same massive hype that Microsoft and Apple do. Clearly set objectives and review periodically.
• Develop a focus: In real life, you can’t be all things to all people. The same goes for social media. You need to develop a focus on what type of online content you would like to share. You should aim to create content that your customers will want to share with people.
• Stake a claim: You should to go to the main social media websites - Google+, Facebook, LinkedIn and YouTube - and reserve your personal and business usernames. This is important because it will make you look more professional by having the same username across all sites, and users will be able to find you easier.
• Ask for help if you need it: While some companies make social media sound easy, it can be deceptively hard to master. If you feel lost, or are having a tough time with it, there are knowledgeable consultants out there who are happy to help.

Time to Get Social When you feel you know what direction you will take, it’s time to start developing your online profiles. It can be tough to decide which social media tools to utilize. Unfortunately there is no right answer. Most small businesses follow the crowd, and this means having pages on Facebook and Linkedin. This does not mean that you should join these networks simply because they have the most users. It is recommended that you follow what similar businesses or direct competitors are doing. If they are on one service but not another, do the same to begin with, but be on the lookout for new social media sites, or features being added to existing sites.

One Thing to Not Forget There is one really important thing we can share with businesses thinking of pursuing social media: it isn’t a turnkey operation. You can’t just, “set it and forget it.” To be successful, you need to be active by posting updates, news, and above all interacting with the people who reach out to you. After all, they are your customers. If you do establish your social presence but forget to keep it up to date, you will be the company that’s forgotten.

If you would like help with your social media strategy, please get in touch with us. We’d love to hear from you.

March is almost over, many of the big companies and MNCs have released their bonus figures, tax season is in full swing, the economy is kind of rebounding and people are looking for work. Chances are, your company will be hiring a new staff member or two in the near future. One of the most popular ways is to conduct interviews via VoIP based programs such as Skype and Microsoft Lync. Do you conduct interviews using VoIP?

Let’s face it, there are very few people out there who love conducting interviews. The ones that do, are journalists, the rest of us see it as a means to the end. But that doesn’t mean that you should put interviews on the back burner. Remember, the purpose of the interview is to find an employee that meets your needs and is a good fit for your business. Many of us have watched or conducted interviews over VoIP, and have walked away unimpressed, or unsure of the results. Here are some tips to ensure you get the most out of VoIP while interviewing.

Remember the Rules Many of us have another identity or personality when we are online, it’s common to see people who are usually quiet and reserved in real life become very vocal when placed in front of a computer. This also happens when people conduct interviews online, another personality often comes out during the interview. Remember: even though you are conducting an interview over VoIP, it is still an interview, and as such, you need to follow the same rules and guidelines you would when conducting a face-to-face interview. One of the biggest things interviewers forget when they conduct interviews via VoIP is that you are a representative of your company and its brand, the interviewee will form their own opinion based on what you say and how you act. Adopt your face-to-face interview persona, not the online persona.

Lights, Camera, Office? When conducting the interview it is best to pick a well-lit spot, with minimal to no distractions. Your office may be the one with Nirvana posters on the wall - which is cool - but they’re probably not the best thing to have as your background during the interview. The best spot to conduct face-to-face interviews is in a conference room, so why not conduct the online interview there? If you don’t have a conference room, pick a quiet spot in the office. Wherever you settle, be sure you are comfortable there, as chances are you will be conducting more than one interview.

When you have found a good spot, be sure to turn off your cellphone, or at least put it on silent. Also be sure to turn the various sound alerts on your computer off. Nothing is more annoying to interviewees than being interrupted mid-sentence by a telephone call, or the ubiquitous IM alert.

Test the Tech Before you conduct the interview, ensure you are familiar with the program you are using. You don’t want to accidentally mute the interviewee, or even worse, hang up on them. It is a good idea to set up in the place you are going to be conducting the interview, and check that the internet connection is stable, or if you are using WiFi, that the signal is strong. Conduct a test call with a colleague or another person to ensure that your webcam is working correctly, and you can hear the other person. It is best to do this a few days in advance, so you can iron out any glitches or problems with lots of time to spare.

If a technological mishap occurs during the interview, or you lose your connection, don’t give up and walk away, simply call the interviewee back, apologize and carry on. Better still, establish at the outset that if there is a problem, you will definitely call back. This will ensure that the interviewee isn’t calling you when you are calling them.

The Interview Remember that you are using technology for the interview, and this technology has many useful features, the most pertinent being the ability to record. Being able to play the interview back later if you feel you have missed something, or want to know other employees’ opinions, is an excellent perk to using VoIP. Be sure to let the interviewee know that their interview will be recorded, as it could be illegal to record the person without their consent.

One common oversight by both the interviewer and interviewee is time. It may happen that you need to conduct an interview with someone in another timezone. It’s important to be aware of the time difference and ensure that both parties are on the same page. Also, if you’re in an area that has Daylight Savings Time, be aware that some places don’t observe it, and adjust accordingly. If you know the interviewee is in another timezone, clearly state when you are setting up the interview time, if you mean your time or the interviewee’s time.

Finally, when conducting the interview: be aware of where you are looking. Most programs will have the other person in a large image with you in a smaller image. Look at the image of the person when they are speaking, and at the camera when you are speaking. This is the best way to replicate eye-contact in a face-to-face interview.

When you remain professional and can execute a good interview using VoIP software, you can be sure that the interviewee will be impressed and will want to join your company. Good luck! If you would like to know more about using VoIP for interviews, or other business operations give us a call - we are more than happy to hear from you.

Ever since the computer became a household item, malicious software has been developed, aimed at causing havoc, or worse, stealing information. Businesses and governments have spent untold amounts of money to ensure safety from all sorts of cybercrime, but it is still a rising trend.

A quick Google search for “cybercrime trends” yields over 78 million results, the majority of which are likely to affect large enterprises or governments. While it is beneficial for all businesses to be aware of the major trends, there are a number of threats that will affect small businesses more than others. Here are some current cybercrime trends that SMEs should be aware of.

Mobile Malware Smartphones are becoming ever more popular, and with this popularity has come an exploding number of apps. Malware developers have been picking up on this during the past few years and there have been an expanding number of apps dedicated to attacking your phone or mobile platform. The most common type of malware on mobile devices is spyware, followed by SMS Trojans. SMS Trojans run in the background of some applications, and make international calls or text messages from the developers’ services causing huge phone bills. The final form of malware targets online payment apps on the phone.

One of the main reasons this form of malware has become so popular is due to the openness of some markets, such as the Android Market. The owners of the app markets are working to track down and get rid of the guilty apps on their marketplaces, but you still need to remain vigilant. while installing apps. Look at the developer of the app - how many times has it been downloaded? Maybe double check the app’s integrity online before installing and double check the app on the internet.

Open-Source Malware Kits A common thing malware developers do is write code for malware and then sell it to interested buyers. But a rising trend is that developers are writing malware that is open-source—any person can download and change it. The worrying thing is, many developers of already powerful malware have been releasing open-source versions of their software. This means that there will be an increase in the number of malware attacks out there, as devious developers can easily come up with more elaborate hacks.

Banking Trojans Along with the open-source malware kits, there has been an increase in the number of banking trojans—aimed at stealing account information and passwords. While these trojans have been a threat ever since banks first started offering online banking, they have become popular again as people and businesses are starting to move their online banking onto mobile devices, and the trojan software is easily accessible. This makes mobile banking apps an easy target.

With cybercrime on the increase, now is a good time to review your security, ensure its up to date and remind employees of your mobile device policy. If you don’t have a policy in place, or feel that your security is inadequate, give us a call, we are happy to help you. Remember: with good security and knowledge, there is no reason you should fall victim to cyber theft.

The majority of businesses, no matter the size, are networked these days—and are often also connected to the Internet and other networks. Many of these businesses have come to rely on internal/external networks for their day-to-day business. However, when one of the networks goes down this can be a problem since an outage could cause a loss of profits. 24/7 networking can help reduce these losses.

How can 24/7 network monitoring help your business, you ask? Through preventative operations. The main idea of network monitoring is to act as an “Early Warning System” to let managers and owners know of potential problems before they strike.

What Does Network Monitoring Monitor? There are a number of things you can monitor with Network Monitoring. The most popular areas include application and system performance, bandwidth usage, and server status. You can also set up monitoring of additional areas, for instance: server load, ink levels in printers, time left on software license agreements, which devices are connected to the network, their data usage, and more. This is all done 24/7.

The one thing Network Monitoring does not normally monitor is unauthorized access to networks. It can be set up to look for unauthorized access, but this is normally taken care of by another system.  

How Does Network Monitoring Help Me? Network Monitoring is a preventative system, intended to warn you about potential network problems so you can proactively seek solutions before a vital network goes down. This makes it, in a round-about way, a justifiable addition to business value since, when implemented right, there will be less network crashes—which means less or no profit loss.

What Should I Monitor? In an ideal world, you would monitor each and every network. Over time, you can get there, but if you’re like most Small Business owners or managers, you have neither the time nor the budget to implement a full system. As with most projects, it’s suggested that you implement a system like this in stages. The most common areas to start with are:

• Local Area Network (LAN) Data
• Internet data usage
• server status
• alerts to existing networks

If you’re unsure of where to start, try contacting a local Network Monitoring service, or hire a consultant to establish a system. If you would like to know more about 24/7 Network Monitoring, or other ways to improve business value, please contact us.

Many companies realize the benefits of virtualizing their systems, and some have even started the process. In the current economies around the world, businesses are looking at ways to save money and streamline processes. A recent report on virtualization found that some organizations achieved investment returns of up to 269%. Read on to learn more.

What is Virtualization? Virtualization is the creation of a virtual computing environment, where one hardware system can run multiple virtual environments. Common types of virtualization include servers, storage devices, or networks. The benefits of virtualization include lower costs, improved IT management, and reduced energy consumption.

The Survey A report published by CDW-G focuses on government organizations in the United Sates. Many SME owners and managers like yourselves are probably asking, “How do study results involving the government help my business?” Well, if you look closer you can see that what the government organizations did can easily be replicated by SMEs, just on a smaller scale.

Results In recent years, many companies have had to tighten their belts due to economic difficulties. Government agencies are no exception. The results of the survey found that agencies and organizations realized investment returns as high as 134 to 269%. The survey found that if IT managers invest in Server Virtualization, Document Management, Storage Virtualization, and Cloud Computing in that order, the returns on Server Virtualization alone can help pay for, if not totally cover the cost of, the other three processes. CDW-G found that on average, the total cost of implementing all four separately is over USD 1.1million, but when implemented in order, the average cost was around USD 400,000.

While it is unlikely that SMEs will see a return on investments of this magnitude, it is highly likely that they will see increased returns if they follow this method of re-investing returns from Server Virtualization into the other three steps. In times of economic stress, this could be a huge boost to your bottom line.

Helpful Recommendations From the results, CDW-G offered some useful recommendations that all businesses can use:

• When budget cuts are needed, first look for ways to increase efficiency without service cuts.
• Review technologies and processes to identify inefficiencies.
• Consider savings and efficiency opportunities in all new solutions.
• Leverage available savings into new projects.

As with any new process, it’s equally important to ensure that you educate the users of the processes and stay on your toes to keep updated.

Business Intelligence (BI), is quickly becoming a process many SMEs are integrating in their businesses. In the past there were too many barriers preventing SMEs from adopting BI, but that is changing, with many options available for SMEs. Is your company thinking of implementing BI?

If you are looking into integrating Business Intelligence at your company, no matter what system you choose or the size of the project, there are a number of things you need to be aware of in order to make the implementation successful.

4 Things to Know before You Start Before you start any BI project, there are 4 key BI implementation areas that you and your company will need to be clear on:

1. Data or Information: In most SMEs there is a limited amount of data available, so you need to be sure where all the relevant data is located. This typically includes client and employee information kept on accounting systems, spreadsheets or contact manager databases, sales or business reports, industry and competitor information, and more.
2. Technology: A large number of BI programs require technical systems that are stable and have minimal downtime. It’s a good idea to ensure that your systems meet the requirements and are stable. As with any software, be sure to do your homework and pick a system that is reliable and compatible with your business. Don’t just pick the cheapest system – pick the system that best meets your needs.
3. Knowledge: Many SMEs have employees that wear more than one hat, and as such may not be experts in any one thing. It’s important that, when implementing BI, you have employees who understand it and the related systems. If you don’t, there are many qualified BI consultants out there you can turn to for help and training.
4. Communication: It’s crucial that you have constant communication with the employees involved in the implementation, and that you explain what BI is, the analytics used, how to interpret what the results mean, and the actions to take.

Your Criteria To Success Once you have picked a good system, there are a number of criteria you should aim for to ensure successful implementation:

• Align Business and Technical: It’s important that the business side of your company knows about the implementation and will actually use it. Both sides need to work together to ensure an aligned team.
• Piece by Piece: It’s a good idea to not implement BI across your whole organization in one go because that involves far too much work and complication. Instead, look at the areas of your organization that could benefit the most from BI and start there. For the majority of organizations, Customer Service and Sales are a good choice.
• Ease of Use: Chances are, your employees do different jobs and won’t concentrate solely on BI. Therefore, you might want to pick or develop a system that is easy to use. As a benchmark, pick a sales or business manager and, if possible, a business analyst, and see how long it takes them to learn the system. The bigger the gap between the learning time of these employees, the harder the system is to use.
• Flexibility: It’s common knowledge that your business is always changing. Therefore, It’s a good idea to ensure that the BI system you choose is flexible and can be quickly and easily adapted to meet changing needs. If you have a rigid system, it will be successful in the short term, but a nightmare or even a failure in the future.

With planning and patience, BI will bring about an improved business and bottom line. If you would like to learn more about BI or would like help implementing it please contact us.

Hackers have gotten pretty advanced in the past few years, and one of the most complicated hacks talks to you while it goes about its business. There is a new hack targeting businesses with the aim of stealing banking information. Be on the look out as this is one of the most devious hacks yet.

The hack, a variation of the Man-in-the-browser (MITB) hack, is a form of Trojan horse that mainly infects a Web browser and has the ability to change a Web page, insert orders or transactions covertly. The user will not notice any change to the website. This particular hack infects user’s computers with a Shylock malware program, a new form of malware that focuses on bank accounts and financial transactions.

The user goes to a banking website, attempts to log in and is given an error message stating that security checks are being undertaken. After a few minutes a window pops up telling the user that a representative from the bank will be contacting them to go over their account details. A chat window will open up and the “representative”, who is really the hacker, will ask the user for their account information. While the user and hacker are talking, the hacker will log into the account and proceed to go to town, so to speak.

At this time, it seems like the hack is not widespread, but it is spreading, and it is one of the more sophisticated programs out there. To learn more about this or any other security threat that may have you worried, please contact us.

Hey, it's nowhere near the gargantuan status of Facebook or Twitter, but lesser-known Pinterest has a following, and especially if your target market is females, it can be a very versatile and unique online marketing tool – that is, if you use it the right way.

What is Pinterest? In a nutshell, it's something like a social media scrapbook, album, and bulletin board combined. Each interest / theme has its own 'Pinboard' where you put photos, videos, or other media that interest you.

What makes Pinterest unique is its concept, which has been consistently growing in popularity, especially with female audiences. And while Facebook and Twitter are more open to overt advertising, Pinterest takes a more conservative stance. While advertising isn't exactly prohibited, the marketing should definitely be more subtle and more consistent with a personal Pinterest profile. Here are some basic tips that will help you utilize Pinterest to your advantage.

1. Understand your market. The first question you should ask yourself is if Pinterest is something worth your time investment. Since the majority of Pinterest users are female, ask yourself if your products and services appeal to them directly.

2. Invest time. As in many other social networking sites, you need to put a personal and human touch to your Pinterest profile and in the way you interact with your audience. Log in often, update regularly, and respond quickly to any kind of feedback. Let your audience know that you're there.

3. Use other social media to augment Pinterest. Since Pinterest is less known, use your other social media accounts to point people your way in Pinterest, such as Tweeting or updating your Facebook status with your most recent Pinterest profile update.

4. Talk about what you represent. As mentioned earlier, since Pinterest isn't big on overt advertising, you need to market yourself in a different way. Talk about what your brand is all about. What do you represent? What content can you provide that would inspire your audience to share on their own Pinboards? If you're a furniture company, for example, you can try giving some tips on basic interior design and picking the right furniture pieces for spaces, with pictures or videos. What's good about Pinterest is that it challenges you to be more creative, and thus, more appealing to potential clients.

If Pinterest interests you, give us a call so we can discuss how you can maximize this new social media platform for your business.

Disaster: it could be as small as deleting a critical file or as big as the natural disasters that have been striking with more intensity in the past few years. Any way you look at it, disaster will strike eventually, in some form, leaving you with a problem to solve. It’s important to have a plan for when something happens. Do you?

Most companies have at least basic protection from emergencies and disasters in place. The most common forms of protection are insurance, server and computer backup, and basic preparations as required by law. While these protective measures are considered adequate for most companies, there is still a chance a disaster will strike, leaving your company in the lurch.

In the recent months and years an increasing number of occurrences, such as the earthquake in Japan and flooding in Thailand, have caused widespread disruption to businesses. To counter this, two business initiatives have risen to the forefront: Disaster Recovery (DR) and Business Continuity Planning (BCP). In fact, these two terms have become common buzzwords, a quick internet search returns over 53 million hits on business continuity alone. The problem is that many professionals are unclear on what each really is. It’s important to be clear on each topic and the basic steps to take to be prepared for any disaster.

What is a Business Continuity Plan (BCP)? BCP, first seen during the Y2K scare of the late 90s, is a plan that covers the way an organization prepares for and maintains all critical business functions. BC planning is comprised of activities that ensure maintenance, stability, and recoverability of service before, during, and after a disaster. The plan is typically set up on a day-to-day basis, and covers the whole organization.

It’s important to have a BCP for your organization because if something happens and you can’t deliver to your customers, they will go to another company.

What is Disaster Recovery? Disaster Recovery is considered a part of the overall continuity plan that focuses on the technical side of the business, including components such as data backup and recovery. Think of BCP as an umbrella and DR is under the umbrella — if you don’t have a disaster recovery plan, the overall umbrella is more or less useless.

What Should be in Your DR and BCP Plans? These plans both share a number of similarities, generally following the same steps involving the same elements. Both plans should include:

1. An operational plan for a number of disasters that could happen in your geographical area. The plans should cover occurrences as small as computer hardware errors and as large as massive natural disasters.
2. A succession plan for you or your top management.
3. Training for substitute employees on important tasks.
4. Cross training of your employees on the basics of different roles so they will be able to take over if need be.
5. A communication plan focused on different crises, including ways of communicating if networks are down.
6. Off-site meeting places for staff and managers.
7. A focus on safety. Foster partnerships and communication with local and emergency response services: Fire, Police, National Guard, Search and Rescue. Ideally, all employees should at least know basic first aid. If you have employees who are volunteer members of local Emergency Response Services, ask them to be responsible for teams.
8. Daily plans to backup your Enterprise systems, along with training and testing of recovery of systems.
9. Training and testing of all employees to practice recovery activities in situations as realistic as possible.

It’s important that you conduct regular tests of your systems and processes, and make changes as needed. Be aware that your business is always changing and so should your Business Continuity and Disaster Recover Plans.

With a carefully prepared and practiced plan, your business should be ready to face a variety of disasters with minimal downtime. If you would like to know more about Business Continuity and Disaster Recovery please contact us.

In late February 2012, Twitter hit 500 million users. This milestone has cemented Twitter as a major Social Media player. With this large user base, companies should be seriously considering integrating twitter with their marketing strategies. Benefits of integration include increased followers, brand awareness, and potentially a better bottom line. Here are some tips for increasing your followers.

Search for companies and people you know While it’s easy to use the search function in Twitter, it can be time consuming to search for people one by one. Instead:

1. Log into your Twitter account
2. Press the # Discover button at the top of the page
3. Press Find Friends
4. Log into the various accounts available
5. Add people as followers

This is a great way to rapidly increase your followers, and reconnect with customers and contacts you may have lost contact with.

Combine your Twitter and Facebook feeds You can combine your Twitter and Facebook feeds easily:

1. Log into your Twitter account
2. Select Profile Settings
3. Select Profile
4. Select Post your tweets to Facebook
5. Follow the instructions provided

Within minutes, your Tweets will show up in your Facebook status, enabling you to reach two platforms simultaneously. Be warned, this could spam your followers, causing them to stop following you - so it’s best to keep your Tweets or status updates to the most important information.

Join Twitter Ads for Small Business This recently announced service will be up and running soon, allowing small business owners to advertise on Twitter through Promoted Tweets. This service will be released in the near future, enabling businesses of all sizes to advertise.

If you are not on Twitter, would like to join, or know more please contact us.